The importance of logistics in reestablishing production chains

Article – Fernando D'Ascola | Business Manager of the Technology and Infrastructure Portfolio at Informa Markets LATAM

A importância da logística no restabelecimento das cadeias de produção
Image: Informa Markets

In recent years, production and distribution chains have faced unprecedented challenges due to climate disasters — such as the state of Rio Grande do Sul recently experienced —, health crises such as the COVID-19 pandemic, and international conflicts. These events have challenged logistics operators and all those involved in supply, production and distribution chains and highlighted the critical importance of logistics in the resilience and recovery of global supply chains.

To address these challenges, logistics companies are developing robust risk management strategies, including alternative routes, strategic partnerships, and the use of advanced technology such as predictive analytics and artificial intelligence to anticipate and respond to adverse weather events. Diversifying supply sources and decentralizing distribution centers have also been key measures to increase resilience.

It has become clear that, during health crises, agility in adapting logistics operations is essential. Leading companies in the sector have demonstrated the importance of being flexible and innovative, quickly adjusting operations to meet new demands and restrictions. Digitalization and the use of technologies such as the Internet of Things (IoT) and blockchain have improved traceability and transparency in the supply chain, increasing efficiency and consumer confidence.

Effective risk management and strategic partnerships with local and international operators are crucial. Logistics companies must be prepared to reroute cargo, use alternative routes and negotiate agreements that ensure safety and continuity of operations. Collaboration with governments and international organizations can facilitate the movement of essential goods during crises, promoting economic and social stability.

At each edition of Intermodal South America, it is possible to witness how the transport, logistics and foreign trade ecosystem advances towards efficiency gains, cost reduction and environmental impacts and mitigation of problems arising from exceptional events such as the one experienced in the southern region of the country.

In 2025, Intermodal South America will once again bring together this group of national and international companies to offer the most innovative solutions in technology, services and equipment for end-to-end logistics. It will be a unique opportunity to be part of this group of key players in logistics worldwide. Note: from April 22 to 24, 2025, in the Anhembi District, in São Paulo. See you there.


About Intermodal – Today, Intermodal has become a complete business platform for the logistics, cargo transportation and foreign trade sectors, generating business, relationships and delivering quality content in all environments: digital and physical, synergistically. It currently has a qualified database with over 150 thousand contacts of professionals in the sector and several channels, such as a digital platform, website, social networks and an exclusive content platform, with which it can promote brands, launch products, generate leads and carry out personalized actions to obtain a better return on investment, with greater focus and assertiveness.

About Informa Markets – Informa Markets creates platforms for industries and markets specializing in doing business, innovating and growing. Its global portfolio consists of more than 550 international events and brands, with more than 30 in Brazil, in markets such as Health and Nutrition, Infrastructure, Construction, Food and Beverage, Agribusiness, Technology and Telecom, Metal Mechanics, among others. Offering customers and partners around the world opportunities for networking, living experiences and doing business through hybrid fairs and events, specialized digital content and market intelligence solutions, building a relationship and business journey between companies and markets 365 days a year. For more information, visit Informa’s website or contact us by email institutional@informa.com.

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