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Coronavirus should raise world concern for food security and sustainability

Posted by Marina
The coronavirus pandemic (Covid-19) is expected to increase consumer concerns about food security and production sustainability globally. Given this, the sector needs to be prepared for this race that is to come and that passes strongly through the new generations through technology. The topic was addressed in the webinar "Agribusiness Competitiveness in the post-COVID-19 market: the role of technology", promoted on Thursday (07), by Fundação Dom Cabral (FDC).

"Digital technology is available and the great opportunity that exists is to make this generation of young people understand that it is possible to generate value, with diversification, with the transformation of that basic product into something that the consumer will value. And with the pandemic, he wants a healthy product, "said Plinio Nastari, president of DATAGRO and representative of Civil Society at the National Energy Policy Council (CNPE).

For guest Mateus Barros, business leader at The Climate Corporation Latam, the first unicorn startup - those that reach a market price of US $ 1 billion - of agribusiness, technology will be fundamental in this new journey that the sector must pursue in the face of the pandemic, betting more and more on the use of data in the field to optimize production processes and traceability. "It will not be enough to have the product, the consumer will want to know how the food was produced," said Barros.

The agribusiness chain seems to be mobilizing to meet this consumer demand more concerned with animal and plant health and sustainability. "Every technology has an adoption curve, but digital is very recent ... The farmer seeing value, that will add productivity, profitability and sustainability, he will adopt, but he also needs help and we have to be on his side ", highlights Mateus Barros.

Plinio Nastari reinforces the need for speed in training and understanding of this global race for health and quality criteria, in addition to the attention of industry leaders. "Access to markets and their barriers will be related to these sustainability criteria and whoever is not meeting the requirements placed by the consumer will be out, not only in loss of value, but in the market as a whole", he points out.

"Before the pandemic, the expectation was that the Brazilian economy would grow this year from 3% to 3.2% and, now, there is talk of a decrease of 4%, but all estimates converge to an agricultural GDP growth in around 2.4%. This means that it is agribusiness that is maintaining economic activity and it could not be otherwise, we are in a war situation and at war food production is the most strategic thing ", concludes Nastari.