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Brazilian sesame conquer the Middle East

Posted by Rafael Moro

Image: Pixabay

Anyone who thinks that sesame is a cereal used only in hamburger bread is sadly mistaken. The delicacy is used in countless Arab dishes, such as halawa, tahini, among other sweet and savory recipes used daily in Arab life. In view of this important market strand, Brazilian rural producers began to invest in planting the cereal with a view to exports to the Middle East. Thomas Raad, commodities trader and managing partner of Raad International Trading, points out that when he discovered that Brazil was planting sesame, he identified a possible connection to the region due to the high demand and custom of using this food in Arab cuisine.

According to Raad, currently the largest world producers are Myanmar, Tanzania, India and China. “However, Brazilian sesame has quality to compete and is managing to keep up with international prices. Most of our customers were surprised, because they did not know that Brazil planted, ”he says.

He says that the first shipment of Brazilian sesame was in 2018, produced in the state of Mato Grosso and exported to Jordan. "It was at a time when the market was still absolutely deserted," he says.

Raad points out that he has been doing work to show Brazilian producers that there is a possibility of entering new international agribusiness markets, leaving the binomial soy and corn. “Although we are in a heated price phase, we need to diversify. Brazil has too much land that can be used in a million ways. We are taking an alternative crop to these producers and offering their product to the international market ”, he reports.

The commodities trader also informs that the growth potential of Brazilian sesame exports is great. Although they are also cereal producers, last year India released imports of the product from Brazil with very high demand from the Asian country. "We are currently awaiting the release of imports from China," he informs.

The world market for sesame consumption is expected to reach 9.5 million tons by 2025. “We want to position Brazil in order to take advantage of this demand for the product”, concludes Raad.

By: Aline Merladete | Agrolink